Friday, February 14, 2020

Leagal case study Term Paper Example | Topics and Well Written Essays - 500 words

Leagal case study - Term Paper Example In December 2002 Mora received a report of detainee abuse at Guantanamo Naval Base, Cuba. Despite the notation that the Navy or Marine Corps and OGC attorneys were not involved, he still went to investigate. Mora admits that this chronological narrative of the significant events pertaining to detainee interrogation, in which he and the OGC participated or had knowledge of, is sadly lacking since he was unable to identify and name all those who participated. Suffice it to say that in other aspects his efforts yielded a lot of good. He was able to uncover an action memo, dated Dec.2, authorizing entitled "Counter -Resistance Techniques" authorized by Secretary Rumsfield and rumored to be partly authorized at a "high level" in Washington permitted the use of certain interrogation techniques. Mora understood the necessity of obtaining information to prevent another 9/11 but to condone such practices to him will cause harm to the national legal, political, military and diplomatic interest s.

Saturday, February 1, 2020

Consumer behaviour Essay Example | Topics and Well Written Essays - 3000 words

Consumer behaviour - Essay Example The key role of an advertisement is to bring about a positive change in attitudes of consumers towards a brand, which is accomplished by first creating an awareness regarding the brand, followed by communicating a positive message about the same, in a manner which appeals to the sensibilities of the target consumers. The information included in the advertisements exposes the consumers to a variety of information, thus in turn psychologically pressurizing them to buy the product through positive social pressures (Donovan, Henley, 2010). Pride and Ferrell (2011) define attitude as "an enduring evaluation of feelings about and behavioural tendencies toward an object or idea" (Pp. 138). The marketers try to capture and change the individual's feelings / attitudes through advertising. Advertising helps in creating awareness of brands and companies in the minds of the consumers, and the same can be done by appealing to one or all of the three key elements of attitude; which includes - cogn itive, affective and behavioural. The cognitive element entails an individual's knowledge and information regarding the product or idea being marketed by the companies; the affective element entails the feelings and emotions of the individuals towards those products or ideas; while the behavioural element comprises of actions taken by the individuals with regard to the product or ideas. Of these components / elements of attitude, the affective component plays a major role in developing a positive attitude in the minds of the consumers with regard to a given product or idea. The emotions in turn comprise of both psychological as well as biological elements. Feelings such as love, hatred, anger etc., influence an individual's behaviour towards any object or idea; and if used effectively, can be used to generate positive responses towards a specific brand (Hoyer et al., 2008). Impact of attitudes on consumer behaviour: Attitudes of consumers are one of the key elements of marketing str ategies, which is often targeted by the marketers and advertisers with a view to gain a positive response from the target customers. Attitudes are formed of various characteristics such as favourability, attitude accessibility, confidence, persistence, and resistance. Favourability refers to the likes or dislikes of consumers with regard to a product / brand attribute; accessibility refers to the ease with which the consumers can identify and relate a brand attribute and retrieve it from one's memory; confidence refers to certainty of one's feelings towards a given brand; persistence refers to the time-period for which a consumer can hold on to such an attitude; and resistance refers to the reluctance of consumers to change their attitudes towards a certain brand. Studies have shown that consumers, in most cases, frequently change their attitudes towards brands depending on the marketing strategies applied by the marketers, although bringing about such a change is a difficult task. The marketers hence use a variety of strategies and tactics to influence the consumers and develop a positive attitu