Moral And Visionary Performance L Oreal - 1215 Words

As it was shown in previous chapter, L’Oreal is one of the world’s leading multinational enterprises, not only in the beauty industry, but, thanks to its brilliant management system and strong commitment to social responsibility, across the various industries as well. It has been internationally recognized for its moral and visionary performance. However, as every other company on the market, L’Oreal is not perfect. Behind the curtain of its CSR practices, the company is struggling with several serious problems that affect not only its financial performance, but also its credibility amongst the stakeholders. One of the main problems for L’Oreal, and most of the cosmetics companies in the world, for that matter, is the issue of animal testing. A practice that was common and even mandated a couple of decades ago today is seen as immoral, cruel and appalling. And not just by the animal protection groups, but also by common people, not engaged in the activitie s of such organizations. In the 20th century, people have started to gradually protest against testing the new formulas of the cosmetics on small lab animals, such as rats or rabbits. Those practices were often incredibly painful for the furry test objects, and many times it has ended with their deaths. The society, more aware of the need to protect the animals than ever, has begun to demand an animal tested free cosmetics, which has put a pressure on the beauty companies to come up with ways of laboratory testing that